Swedish kids and newborn baby clothes company Polarn O. Pyret and street artist, Finsta, are set to launch their collaboration at the end of this month – on the 31st!
Containing t-shirts, sweatshirts, underwear and accessories, the collection will be part of PO.P’s newly launched 6-12-year-old range, and will feature three different bold, colourful, imaginative, jungle-inspired illustrations from the Swedish street artist himself.
PO.P typically designs and manufactures childrens clothing that look stylish and have high functionality, and since the company’s first clothing collection was launched in 1975, it has stayed true to the ethos that clothes should ‘let children be children’. PO.P is renowned for making cool, boldly coloured yet stylish kids’ clothing that wears and washes so well that is can be handed down from child to child.
So – having launched in 1975, PO.P now has a wealth of very valuable experience in designing high-performance children’s and baby clothing that really works – even wash after wash after wash.
A lot of PO.P’s garments are also unisex, which means that even is a garment goes from girl to boy, or vice versa, they’ll still work, seamlessly – which, of course, means that PO.P’s brand is a genuinely eco-friendly one. Another important point about PO.P’s unisex clothing here is that it promotes PO.P’s belief that there’s no need to genderise kids at a young age by prescribing particular colours, prints or styles to them.
Finsta commented on the collection, “When I created the prints, I was looking for expressions that felt equally relevant for boys and girls without being bland in any way. The jungle worked well as a symbol of our origins, and of wilderness and strength. The flourishing scenery conceals small details and stories to encourage curiosity and creativity”
If you haven’t come across Polarn O. Pyret before, then it is a Scandanavian children and babies clothing company with a very basic goal: make clothes that are comfortable and functional enough for kids to play indoors and outdoors without ruining them – and thus making life easier and more economical for parents.